We use outdated tools, updated in a contemporary way. A methodology that we have been polishing for the last 10 years. Our name actually comes from this craftsmanship focused on Research, Experts and Consumers.
Exploratory research
We conduct an in-depth investigation uncovering macro and micro phenomena, then retain only the most relevant and meaningful finds regarding our tailored study.
Expert conversation
We sit down with experts, strategically sourced for their sophisticated point of view and significant experience in the field of our study.
Focus group
We organise round-table discussions with consumers, recruited according specific criteria, all around the world. According to our clients, the way we conduct this exercice is “unique” in its level of precision.
Online interview
We run 2-hour one-to-one videocalls with consumers in all corners of the world, following a precise discussion guide – enriched by visual stimuli.
Consumer shadow
We follow consumers during their IRL journey in a retail or cultural environment. We gather their impressions, comments and purchase behaviours, while paying a particular attention to their verbal and non-verbal attitudes.
Online shadow
We investigate consumers' online experience through their own screens, shared on video calls. We collect their uses, reactions and purchase behaviours, when browsing their favourite shopping websites, or a specific list of retailers and social media accounts.
Curation trip
We plan and accompany our clients on a discovery of a city's most interesting and relevant locations, and facilitate meetings with meaningful local tastemakers.
Ideate session
We host workshops in order to help our clients to build both strategic and tactic plans. Our democratic methodology provides individual and collective expression exercices that convert insights into concrete actions.
Consumer workshop
A Consumer workshop is an ideation supervised by REC's team which aims to envision and define expectations of a predetermined typology of consumers. It enables to understand the unmet needs or better ways to satisfy already existing ones. In order to make sure the brand strategy is future-proofed and stays ahead of trends and usages.