Methods

We use outdated tools, updated in a contemporary way. A methodology that we have been polishing for the last 10 years. Our name actually comes from this craftsmanship focused on Research, Experts and Consumers.

previous
next

Exploratory research

We conduct an in-depth investigation uncovering macro and micro phenomena, then retain only the most relevant and meaningful finds regarding our tailored study.

previous
next

Expert conversation

We sit down with experts, strategically sourced for their sophisticated point of view and significant experience in the field of our study.

previous
next

Focus group

We organise round-table discussions with consumers, recruited according specific criteria, all around the world. According to our clients, the way we conduct this exercice is “unique” in its level of precision.

previous
next

Online interview

We run 2-hour one-to-one videocalls with consumers in all corners of the world, following a precise discussion guide – enriched by visual stimuli.

previous
next

Consumer shadow

We follow consumers during their IRL journey in a retail or cultural environment. We gather their impressions, comments and purchase behaviours, while paying a particular attention to their verbal and non-verbal attitudes.

previous
next

Online shadow

We investigate consumers' online experience through their own screens, shared on video calls. We collect their uses, reactions and purchase behaviours, when browsing their favourite shopping websites, or a specific list of retailers and social media accounts.

previous
next

Curation trip

We plan and accompany our clients on a discovery of a city's most interesting and relevant locations, and facilitate meetings with meaningful local tastemakers.

previous
next

Ideate session

We host workshops in order to help our clients to build both strategic and tactic plans. Our democratic methodology provides individual and collective expression exercices that convert insights into concrete actions.

previous
next

Consumer workshop

A Consumer workshop is an ideation supervised by REC's team which aims to envision and define expectations of a predetermined typology of consumers. It enables to understand the unmet needs or better ways to satisfy already existing ones. In order to make sure the brand strategy is future-proofed and stays ahead of trends and usages.

Conferences

Sur-mesure presentations, destined to B2B and B2C audiences. Done specifically for each client, shining a new light on brands, trends, phenomena…